If all you ever take in is a certain type of story, that's all you're going to produce yourself. You'll basically wind up rehashing the same old stuff over and over. At best, you'll wind up being a hack. The basic way creativity works is when your brain puts together two (or more) ideas that previously weren't put together by anyone else. That's why mash-up artwork online can be popular -- combining two ideas that wouldn't normally be put together is new and different.
Beyond just characters, though, a broader base of information better informs what you produce. A lot of the sexism that shows up in mainstream comics, I think, stems from the fact that there are so few women in the industry. So female characters come off as shallow or two-dimensional; there's no real reference outside of all the other shallow and two-dimensional female comic characters that have been created and used throughout comics' history. Eli Pariser calls this notion of always keeping within the same circle of influences a "filter bubble."
Personally, I try to actively combat that filter bubble. I still read an inordinate amount of material relating to comics, of course, but I do try to counter that with some other things as well. I frequently try to TURN OFF those personalized results. I found having those only really distracting because I don't want to search on what I already read through a link on someone else's profile; I want something new!
You can walk around in circles if you like, I suppose, and stay within your comfort zone all the time, but I'd rather see/hear a wider variety of voices than just reflections of my own. I might disagree with many of them or find them wholly irrelevant, but at least I saw that my thinking wasn't the only option out there.
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